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Rims

Cinema BMX 333 Rim
$39.99
The 333 is a double-walled, pinned rim with a concave shape that increases strength and stiffness. Get rolling at an affordable price while keeping your wheels looking fresh. All Cinema rims include a Cinema rim strip.
Cinema BMX 888 Rim
$64.99
The next step in the Cinema rim line, the 888 is an aero style rim designed for strength and rigidity. The 36mm width fits perfectly with modern sized tires and maximizes strength without adding too much weight. Industry-standard 6061-T6 grade aluminum and a welded seam mean a truly worry-free rim. The uniquely designed rim profile integrates several features for easier tire installation, highly accurately spoke hole drilling for easier wheel builds, and increased wall thickness in the center spoke nipple channel.
Cinema BMX Reynolds Rim
$74.99
An all-new rim design for Cinema, the Reynolds rim features a large single chamber, double-wall profile that is designed for superior strength and stiffness. Every detail was re-approached with this rim, from the design, materials, and manufacturing, to create a truly worry-free rim. The super thick sidewalls help to prevent flat spots and warped sidewalls and help stiffen the entire rim. A wide interior center channel and ramped inner walls make for easier tire installation and lock the tire bead securely under the sidewall lip. Optimized spoke angles and a thickened nipple seat groove help to keep your spokes tight and your wheels true longer. Tested, approved, and ridden daily by Garrett Reynolds himself.
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